According to the research, “Marketing Benchmarks from 7,000+ Businesses,” the traffic a website receives is typically proportional to its number of pages. Using a traffic index, HubSpot found that websites with 50 pages or fewer reach the 100 mark. On the contrary, websites with 1,000 pages or more are able to hit the 2000 traffic index.
Content was also seen to impact lead generation. Using a similar index for new leads, researchers observed that websites with over 1,000 pages are able to reach the 1,400 index. Meanwhile, websites with 50 pages or fewer were only able to hit the 100 mark for new leads.