{"id":18,"date":"2015-04-02T00:48:37","date_gmt":"2015-04-02T00:48:37","guid":{"rendered":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/?p=18"},"modified":"2015-08-21T22:25:04","modified_gmt":"2015-08-21T22:25:04","slug":"18","status":"publish","type":"post","link":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/?p=18","title":{"rendered":"What is a Landing Page"},"content":{"rendered":"

We strive to deliver a level of service that exceeds the expectations of our customers.
\nIn its simplest form it is nothing more than a optimized targeted web page! <\/b><\/p>\n

Landing pages are linked from online ad, e-mail links, or search engine results. It\u2019s a step towa rds persuading a user to become a client or customer. The goal is to get the highest percentage of your visitors to take the desired action.<\/p>\n

A landing page is an opportunity to seal a deal.\u00a0 For this reason, creating the right one is crucial to any campaign.\u00a0 The effectiveness of a landing page is measured by its conversion rate, meaning how often people who visit the page do whatever it is you want them to do.<\/p>\n

<\/div>\n

So, how do you create a successful landing page?<\/b><\/p>\n

\"landing-page-optimization\"<\/a><\/div>\n

In the overall process of marketing, a lot time and resources are spent on creative, production, media placement, etc. Often, without the proper attention, a landing page is marginalized: with the feeling that the strength of the overall campaign is all that is needed to attract customers.\u00a0 However, getting a prospect to the landing page does not mean success \u2013 and a poor landing page could derail the best-planned marketing or advertising campaign.<\/p>\n

How much weight does a landing page hold in comparison to other elements throughout a campaign? The landing page is the most important persuasion point for the user because it must:<\/p>\n