{"id":23,"date":"2009-12-08T01:14:16","date_gmt":"2009-12-08T01:14:16","guid":{"rendered":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/?p=23"},"modified":"2015-08-21T22:27:19","modified_gmt":"2015-08-21T22:27:19","slug":"ways-to-promote-your-website-off-page","status":"publish","type":"post","link":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/?p=23","title":{"rendered":"Ways to Promote Your Website OFF page"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><a href=\"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/wp-content\/uploads\/2015\/04\/email-marketing.gif\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-24\" src=\"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/wp-content\/uploads\/2015\/04\/email-marketing-300x231.gif\" alt=\"email marketing\" width=\"300\" height=\"231\" \/><\/a><\/div>\n<p><span style=\"font-family: Verdana,sans-serif; font-size: small;\"><br \/>\n<\/span><br \/>\n<span style=\"font-family: Verdana,sans-serif; font-size: small;\">This article is designed to introduce you to \u201cOFF PAGE\u201d promotion of your website , and getting visitors to come to your website.<\/span><\/p>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\">How can you get more visitors to your website? What can you do to stimulate traffic? <\/span><\/div>\n<ul style=\"font-family: Verdana,sans-serif;\">\n<li><span style=\"font-size: small;\">Some of you may already be doing this stuff; <\/span><\/li>\n<li><span style=\"font-size: small;\">Others just forgot about it; <\/span><\/li>\n<li><span style=\"font-size: small;\">Still others never heard of any of this. <\/span><\/li>\n<\/ul>\n<div style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\">While I&#8217;m not breaking any new ground here, I&#8217;ve tried to summarize some of the most important techniques.<a href=\"https:\/\/www.mellowdesigns.com\/mailer\/features.html\"><b>E-Mail Marketing is one of the best ways to bring people to your website<\/b><\/a><\/div>\n<div style=\"font-family: Verdana,sans-serif;\"><\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\">DON\u2019T SPAM, that is, don&#8217;t send bulk unsolicited e-mails without permission to people with whom you have no relationship. Many countries have anti-spam laws.<\/span><\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\">Aggressively Ask for E-Mail Sign-ups. <\/span><span style=\"font-size: small;\">If you want to get subscribers to your e-mail newsletter, you&#8217;ll need to work hard at it. \u00a0If you have a local business, ask customers to sign up for your e-mail list to get special Internet only offers.&#8221; Also ask other business people when they give you a business card if you can send them your e-mail newsletter. While only the e-mail address itself is necessary, I always ask for a first name also, so I can personalize the newsletter and the e-mail subject line with the recipient&#8217;s name. <\/span><\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\">Publish an E-Mail Newsletter. <\/span><span style=\"font-size: small;\">While it requires a commitment of time, creating a monthly e-mail publication is one of the most important promotion techniques. It could be a newsletter, list of tips, industry updates, or new product information &#8212; whatever you believe your customers will appreciate. This is a great way to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect e-mail addresses from those who visit your site, but aren&#8217;t yet ready to make a purchase. You distribute your newsletter inexpensively using e-mail marketing services such as: <a href=\"http:\/\/www.mellowdesigns.com\/mailer\/features.html\">Mellow Designs LLC<\/a><\/span><span style=\"font-size: small;\"><span style=\"font-size: small;\">.<\/span><\/span>\u00a0<a href=\"http:\/\/mellowdesigns.blogspot.com\/\">Blogs<\/a> are very popular, but don&#8217;t really replace e-mail newsletters. You have to go to a blog to read it, while an e-mail newsletter appears in your in box asking to be read.<\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\"><b>Send Offers to Your Visitors and Customers<\/b><\/span><span style=\"font-size: small;\">. Send special offers, coupon specials, product updates, etc. <\/span><\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\"><b>Exchange E-Mail addresses with Businesses.<\/b><\/span><span style=\"font-size: small;\"> You might consider exchanging e-mail newsletter mentions with other businesses to reach new audiences.<b> <\/b>Just be sure that your partners are careful where they get their mailing list so you don&#8217;t get in trouble with the anti-spam laws . <\/span><\/div>\n<div style=\"color: #351c75; font-family: Verdana,sans-serif;\"><span style=\"font-size: small;\"><b>Traditional \u00a0Strategies<\/b><\/span><\/div>\n<div style=\"font-family: Verdana,sans-serif;\"><b><span style=\"font-size: 12pt; line-height: 115%;\"><br \/>\n<span style=\"font-size: small;\">Include Your URL on Stationery, Cards, and Literature and most important in your email signature.<\/span><\/span><\/b><span style=\"font-size: small;\"> Make sure that all business cards, stationery, brochures, and literature contain your company&#8217;s URL. (<a href=\"http:\/\/www.mellowdesigns.com\/\">http:\/\/www.mellowdesigns.com<\/a>). <\/span><\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\"><b>Use the &#8220;Signature&#8221; feature in your E-Mail Program <\/b><\/span><span style=\"font-size: 12pt;\"><span style=\"font-size: small;\">to help potential customers get in touch with you.<\/span><b> <\/b><\/span><\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\">Use traditional media. <span style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; line-height: normal; margin-bottom: 12pt; text-align: justify;\">classified <span style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; line-height: normal; margin-bottom: 12pt; text-align: justify;\">journals, newspapers, yellow pages, etc. <\/span> to promote your company&#8217;s URL.<\/span><b><span style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; line-height: normal; margin-bottom: 12pt; text-align: justify;\"> (<a href=\"http:\/\/www.mellowdesigns.com\/\">http:\/\/www.mellowdesigns.com<\/a>). <\/span><\/b><\/span><\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; color: #351c75; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\"><b>Begin a Business Blog to get back links to your site <\/b><\/span><\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><span style=\"font-size: small;\"><a href=\"http:\/\/www.mellowdesigns.com\/mailer\/social_media.html\"><b>Become Part of a Social Media Community<\/b>.<\/a><\/span><span style=\"font-size: small;\"> Some of the best online communities for business include <a href=\"http:\/\/www.facebook.com\/\">Facebook<\/a><\/span><span style=\"font-size: small;\"> (www.facebook.com), <a href=\"http:\/\/www.linkedin.com\/\">LinkedIn<\/a><\/span><span style=\"font-size: small;\"> (www.linkedin.com), and <a href=\"http:\/\/www.twitter.com\/\">Twitter<\/a><\/span><span style=\"font-size: small;\"> (www.twitter.com). Search engine spiders are always looking for links to something new and relevant. But be careful not to spam or talk incessantly <\/span><span style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-size: small; line-height: normal; margin-bottom: 12pt; text-align: justify;\">about your business<\/span><span style=\"font-size: small;\">, be a contributor to the conversation<b>.<\/b><\/span><span style=\"font-size: small;\"><b>Ask Visitors to Bookmark Your Site.<\/b> It seems simple, but ask visitors to bookmark\u00a0your site or save it in their Favorites list.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"MsoNormal\" style=\"-moz-background-clip: border; -moz-background-inline-policy: continuous; -moz-background-origin: padding; font-family: Verdana,sans-serif; line-height: normal; margin-bottom: 12pt; text-align: justify;\"><\/div>\n<div style=\"color: #351c75; font-family: Verdana,sans-serif;\"><span style=\"font-size: small;\"><b><span style=\"margin: 6pt 0in 9pt;\"><b>Miscellaneous Strategies<\/b>.<\/span><\/b><\/span><\/div>\n<div style=\"font-family: Verdana,sans-serif;\"><span style=\"font-size: small;\">Here are a couple of strategies that don&#8217;t fit elsewhere.<\/span><\/div>\n<div style=\"font-family: Verdana,sans-serif;\"><span style=\"font-size: small;\"><b>People like getting something free.<\/b> Run a contest or drawing available on your site, you&#8217;ll generate more traffic than normal.<\/span><\/div>\n<div style=\"font-family: Verdana,sans-serif;\"><span style=\"font-size: small;\"><b>List Your Products with Shopping or Auction Sites<\/b>. <a href=\"http:\/\/www.mysimon.com\/\">mySimon<\/a><a href=\"http:\/\/www.bizrate.com\/\">BizRate<\/a> (www.bizrate.com\/), <a href=\"http:\/\/www.pricegrabber.com\/\">PriceGrabber<\/a><a href=\"http:\/\/www.shopping.com\/\">Shopping.com<\/a> (www.shopping.com). (www.mysimon.com), (www.pricegrabber.com\/), and <\/span><\/div>\n<div align=\"center\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This article is designed to introduce you to \u201cOFF PAGE\u201d promotion of your website , and getting visitors to come to your website. How can you get more visitors to&#8230; <a class=\"read-more\" href=\"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/?p=23\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":25,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/posts\/23"}],"collection":[{"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23"}],"version-history":[{"count":2,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/posts\/23\/revisions\/27"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/media\/25"}],"wp:attachment":[{"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}