{"id":37,"date":"2010-11-23T14:17:00","date_gmt":"2010-11-23T14:17:00","guid":{"rendered":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/?p=37"},"modified":"2015-08-21T22:25:47","modified_gmt":"2015-08-21T22:25:47","slug":"the-8020-rule-googles-battle-with-side-bar-ads","status":"publish","type":"post","link":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/?p=37","title":{"rendered":"The 80\/20 Rule: Google\u2019s Battle with Side Bar Ads"},"content":{"rendered":"<table cellpadding=\"0\" cellspacing=\"0\" style=\"float: left; margin-right: 1em; text-align: left;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/wp-content\/uploads\/2010\/11\/SERP.png\" style=\"clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;\"><img decoding=\"async\" loading=\"lazy\" border=\"0\" height=\"144\" src=\"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/wp-content\/uploads\/2010\/11\/SERP-300x217.png\" width=\"200\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Remember this Google Page Layout?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>If you have Google Ad Sense (Pay-Per-Click) ads you must read on. Google is changing their SERP real estate, and pushing organic results below the fold. This will increase the focus of the top three sponsored ads. The Map results have been moved to the right side bar, moving the top PPC ads down.<br \/><a href=\"http:\/\/www.location3.com\/the-8020-rule-google%E2%80%99s-battle-with-side-bar-ads\">READ MORE <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember this Google Page Layout? If you have Google Ad Sense (Pay-Per-Click) ads you must read on. Google is changing their SERP real estate, and pushing organic results below the&#8230; <a class=\"read-more\" href=\"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/?p=37\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":50,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/posts\/37"}],"collection":[{"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37"}],"version-history":[{"count":1,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/posts\/37\/revisions\/120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=\/wp\/v2\/media\/50"}],"wp:attachment":[{"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mellowdesigns.com\/Digital-Marketing-Specialist\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}